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Advertising and Sponsorship

Trico Centre for Family Wellness is a community-owned, not-for-profit facility that works in partnership with over 30 south Calgary communities. Our multi-sport facility includes a fitness centre, two NHL-sized rinks, an aquatics centre, a gymnasium, fitness studios, and ten multi-purpose rooms.

Our facility is also the home of several health and wellness-related businesses. By offering services that enrich physical, emotional, and intellectual wellness, these tenants add significant value to the community and family-wellness mission of Trico Centre.

Trico Centre is very fortunate to have many strategic partnerships that have helped us to grow, develop and improve our facility and services. There are several ways that your company can get involved and advertise your product or service, exposing your brand to hundreds of thousands of visitors each year. Our primary catchment area is comprised of approximately 55,000 community residents; the secondary catchment area is compromised of approximately 300,000 residents.


Advertising, marketing, and sponsorship opportunities include the following:

  • Seven tiers of venue naming rights (various rooms and areas within Trico Centre: the two arenas, the fitness centre, etc.)
  • Arena signage (rinkboards and wallboards)
  • Decal advertising on Olympia (Zamboni)
  • Digital screens (five, placed throughout Trico Centre)
  • Print advertising (program guides, published two times a year; also on Trico Centre website)
  • Other static, display, and digital opportunities
    • Exterior electronic billboard (located on Bonaventure Drive)
    • Signage within Trico Centre
    • Equipment screens in Fitness Centre
  • Event sponsorships (annual, recurring, one-off, etc.)
  • Program sponsorships (fitness, aquatics, etc.)

If you have an idea for something else, please let us know! We are eager to work with you to create an impactful, mutually beneficial partnership – the sky is the limit!

For more information on any of these opportunities, or for pricing on more comprehensive advertising or sponsorship packages, please contact us at marketing@tricocentre.ca.